Wednesday 12 August 2020

How to bring creativity in your soap packaging designs

Soap was first made by Babylonians out of fats of dead animals which they used to boil.  Egyptians made soap by mixing oil with salt and various other herbs. Using soap was uncommon before the 1700s before which soap was used by rich people or before performing religious rituals. The most important development in soap was made when people started importing exotic ingredients from Africa and Asia. By mixing such ingredients soap became more appealing for regular use because of its fragrance. 

The true popularity of soap arose in the early 1900s due to mass marketing by popular soap manufacturing companies and they started making huge profits. They focused on the hygiene factors of soap. Gradually more companies started manufacturing this product and soap became one of the necessities of our lives. People even started manufacturing soaps at home. The main ingredient in soap is sodium hydroxide or potassium hydroxide apart from other ingredients such as coconut oil, palm oil, aloe Vera, tea tree oil, essential oils, etc. 

Packaging designs ie. Custom Soap Boxes are as important as the ingredients in the soap. Without an attractive packaging design, you would not be able to sell your soap. There are thousands of soap manufacturing companies in the market and all are looking for ways to lure customers and sell their products, therefore, even if you make the soap but if you do not create a unique packaging for your soap then you would not be able to generate sales. In short, you need to be creative in your soap packaging designs. 

You can bring creativity in soap packaging design by choosing the type of boxes you can use for your soap and by decorating such boxes.

  1. Types of boxes

The packaging is the last stage of the soap manufacturing process. One way of bringing creativity in soap packaging designs is by choosing the type of packaging which suits your soap and your brand. It is the responsibility of the soap manufacturer to have their own soap packaging designs but these days there are a lot of companies to whom you can outsource the responsibility of choosing creative designs in soap boxes. The following are different types of boxes that you can choose from. 

  1. Simple boxes

These are simple rectangular boxes made from either cardboard or kraft material which you can use. Usually, these boxes are made in accordance with the size of soap. Usually, small businesses use these kinds of boxes. These kinds of boxes are economical and eco friendly. Usually, soap is first wrapped in a thin paper and then places inside such boxes. 

  1. Sleeve boxes

These are also called matchboxes because of their resemblance. Such boxes include a sleeve or drawer inside the box. The soap is placed in the drawer first and the sleeve is slid inside the box. The whole box is simple and beautiful.

  1. Box with transparent window

This is the type of soap box that is simple, hassle-free, and pretty. Such boxes are rectangular in shape and have a small window on the top which allows customers to see the product inside. These types of boxes are popular because the transparent window allows customers to actually see what they are getting especially when soap itself looks pretty. Such types of boxes are used for beauty soaps. By looking at the actual product, customers would be more confident in buying the product as compared to the products without window packaging. The windows can be crafted in any unique design which further adds to the beauty of the box. 

  1. Half soap boxes

This is one of the cheapest boxes available. It is more of a design than packaging. It gives more emphasis to the soap and its presentation. Such boxes are half cut and do not cover the soaps completely. The rest of the soap is kept naked. It saves material and thus, the environment as well. Such designs can be found in tropical areas near beaches etc and are normally used for fruit and herb soaps or organic soaps. 

  1. Pillow shaped boxes

These are the types of boxes that are like pillow-shaped and have an opening from the right and left side which allows the products to slide it. This type of packaging is widely used nowadays by large soap manufacturing companies and cosmetics companies. This type of packaging looks beautiful and elegant.

  1. Decoration 

Apart from the boxes, you can also do customizations are followed:

  1. You can use ribbon, string, or twine to wrap the soap box
  2. You can make use of patterned scrapbook papers to wrap the soap boxes which look like presents for your customers. A custom cigar band than can display information like brand name, soap name, soap ingredients, etc.
  3. For round shaped soaps, a patterned paper or a fabric is wrapped around the soaps with a round sticker label that presents the information about your company and soap.
  4. You can use cotton muslin printed bags. Such bags can be made in accordance with the size of soap. The information about the soap can be printed on the bags. Such bags are reusable. 

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